Our Mission:

To provide fair trade, stylish but functional sportswear for women and men.

 

Brand Story :

Jade Style Lab is a team formed by a freelance designer, pattern maker and sample makers. All of us have over 10 years' experiences in apparel industry and have great passion to continue. We are yoga lovers, we want to have magic tops and bottoms that make us look slimmer, easy to stretch and breathe at the same time. However, it is difficult to find one in Taiwan 's marketplace. Therefore, we gather together to create a brand called “JADE” to provide functional but stylish sportswear that able to wear inside or outside of your workout place.

In June 2007, we launched our first collection at om108 yoga shop to test the market about the acceptance of our ideas and concepts. We choose om108 yoga shop to retail our merchandises is because both of us have the same values of business ethic; we all want to provide high quality goods and friendly service to yoga lovers. Luckily, customers love our designs. We collect the feedbacks from customers and will continue to improve the performance of our products to meet customer's expectations.

We hope everyone will enjoy exercising to keep fit, health, and happy when they have our clothing on them. At the same time, they will start to care about our natural environment and support eco-friendly products.

Brand Brief :

1) We emphasis on quality not quantity producing, so we have to maintain the high quality consistency of our products.
2) We are green awareness; we try to use existing fabrics and eco-friendly materials to do the design.
3) We are details oriented to reduce the waste during production process.
4) We believe in fair trade, we hope all of our crew workers can benefit by producing our products; no one will suffer from these business activities.

Brand Concept:

-LOGO ARTWORK: a combination of river, mountain, sun and moon which present all the natural things.
-BRAND COLOR: show our concerned about global environment, we want to be a “green” brand and always treasure what we have.
-BRAND NAME: expresses the eastern feelings, we use east patterns and decorations as our artwork design sources.
-DESIGN FEATURE: We add in the factors from current fashion trend to fulfill the look of our merchandises.
-CUTTING: Special cutting designs to fit Asian women figures and make them look slimmer.